How Technology has Made Starbuck's Compete

 
Starbucks is known for many reasons, globally. It is mainly recognized for its quality
coffee, as well as its innovative use of technology. The company has turned to technological
usage to brew up more effective relationships with its customers, as well as improve its services.
It uses technology in various ways, with the most common one being social media usage. The
company uses common social media platforms to allow fans or customers to air their views
within the online space. Starbucks has been named several times as a top social media brand,
which means the company's success has been facilitated through the use of social media
platforms (Adkins, n.d)