How would you assess IKEA Group’s People and Planet Positive sustainability plan?Is the plan likely to help the company transform its business?Are the plan’s targets too limited, appropriate, or too ambitious?

 IKEA Group’s People and Planet Positive sustainability plan focuses on three areas: a more sustainable life at home for consumers, resource and energy independence for the company, and a better life for people and the communities touched by IKEA. IKEA has already seen success in each of these areas. Through its 21 million-euro investments in energy efficiency, it has been able to save roughly 40 million euros in the given period. In addition to the cost savings generated through sustainable sourcing, this indicates the plan’s effectiveness in long- term profitability and commitment to the environment. IKEA has also been improving their relationship with suppliers and workers, ultimately refining their working conditions, which shows their corporate social responsibility. They have also been introducing new subsets of furniture to adapt to the lifestyles of their consumers, which demonstrations their commitment to their consumers. Ultimately, IKEA Group’s People and Planet Positive Plan translates to a complete transformation of the company’s value and supply chain, sustainable sourcing, labor conditions improvements, efficiency improvements, profit maximization, etc. This plan will absolutely help the company to transform the business and directly links with the company’s desire to grow. The plan is very ambitious, but feasible given the commitment the company has in achieving their goals. IKEA is methodically planning each step through their “22-person corporate Sustainability Group” that works to implement each phase of the People and Planet Positive strategy. Additionally, combined with the leadership of the Chief Sustainability Officer (a first for the company), the group has involved over “500 people at IKEA Group that are directly