Pros and Cons of Social Media for Promotion

 
The emergence of social media has led to its extensive utilization in marketing
promotion as well as other areas. Consistent promotion is one of the crucial ways marketers use
to appeal to the customers. Extensive communication makes customers aware of the new brands
and, to a great extent, convinces them to try out the new or existing products based on the
information given (Mahoney and Tang 36). Promotions can be done through Ambassador
Programs, blogging, trade fairs, and social media. With the advancement in technology, social
media can be a handy tool of doing promotions through platforms like Facebook, Twitter,
Pinterest, Tiktok, Instagram, LinkedIn among others. Every strategy has a both good and bad
side and this paper seeks to show advantages and disadvantages of using social media to do
promotions