Introduction Tesla, Inc. (earlier known as Tesla Motors, Inc.) operates as an innovative automotive and energy solutions corporation. The company’s trading symbol in the stock market is TSLA: NASDAQ. The company deals with hybrid electric vehicles, Lithium-ion batteries for energy storage, and domestic solar panels through Tesla’s Solar City subsidiary . Tesla, Inc. has2 developed a reputation as an innovation-driven corporation that aims to revamp the automotive industry. The usage of electric cars is seen as a way of reducing the ecological impact of petrol and diesel cars . Electric cars portray renewable energy consumption, a trend that is at the core of3 global business and market debates . Tesla’s Inc. innovation and long-term performance in the4 automotive industry have faced many challenges leading to a slower rate of growth; necessary reforms are needed to grow the company’s brand and innovative nature-based on the strength and opportunities. This report examines Tesla’s Inc. innovation challenges and gives out alternatives to solve some of the problems such as lack of lithium-ion cells batteries. Recommendations are made to maximize the company’s strengths and shoring up the weaknesses. The Business Case for Innovation Innovation is essential to the sustainability of today’s corporate culture. Innovative problem solving is increasingly needed to find appropriate solutions that meet customer needs. There is a close level of competition in every industry, and through innovation, a business can achieve a competitive edge . The automotive industry is powered by creativity; designers seek to5 offer products value to consumers through designs that are considered superior to others. Tesla, Inc. market products directly to clients and through social media platforms and retail outlets. The goal is to develop customer-oriented services across a regional network of automotive repair
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