The Ethical Problems in E-Business by Tom Streissguth,

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Article Review: The Ethical Problems in E-Business by Tom Streissguth, (2016).
Course Title:
Article Review: The Ethical Problems in E-Business by Tom Streissguth, (2016)
 In the article “The Ethical Problems in E-Business” by Tom Streissguth posted on Chron
in 2016, the author describes the legal and ethical challenges faced by people involved in ebusiness. He notes that commercial transactions supported by the internet or e-commerce have
gained a rapid popularity since the 1990s, and the majority of retailers of all sizes sell their goods
using their own websites. However, due to the privacy issues of the internet, identifying real
sellers and trusting them becomes a challenge for the buyers. Therefore, to use e-business one
needs to be aware of the basic business ethics.
 The author acknowledges that important personal information is easily accessed by
hackers online. This causes infringement of an individual’s privacy by people with bad
intentions. Customers, therefore, become vulnerable to theft due to the fact that they use credit
cards online because cash cannot be used and also sending a check is impractical. To avoid
unauthorized access to customers’ bank accounts, e-business sites need to install and update
security software to ensure maximum personal information security.
 The other issue is unreliable services, where sellers deliver fake or spoiled goods or no
goods at all to customers. In addition, the author also discusses the issue of intellectual property
theft and copyrights trolls, whereby he notes that the internet allows anyone to directly copy
other people’s works illegally. Only the registered copyright might benefit from possible
compensations. Finally, the author discusses the issue of baits and switches, whereby sellers use
mass e-mail to send spam and scams to advertise to customers to buy useless e-book courses or
job offers. 
 This author discusses legal issues, but gives little recommendation on legal protection
against the issues. According to Baldwin and Henkel (2014), to hide personal information and
therefore intellectual property, modulation can be used. This is by means of partitioning
technical knowledge about a process or a product. Brown (2009) notes that the trademark is a
very important intellectual property that a company can own and if used well, it can provide an
indefinite protection to a company. There should also be an effective patent protection to ensure
the success of any business. 
Baldwin C & Henkel J, (2014). Modularity and Intellectual Property Protection. Retrieved on
January 18, 2016 from
Brown C, (2009). Protecting Intellectual Property Right from the Start. Retrieved on January 18,
2016 from
Streissguth T, (2016). The Ethical Problems in E-Business. Retrieved on January 18, 2016 from 

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