Application of Strategic Management tools on Volkswagen AG

Application of Strategic Management tools on Volkswagen AG
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Abstract
Volkswagen has depicted a good strategic approach in the automobile industry starting from the
introduction about the firm, founded in 1937, has sustained its competitive position through immense sales in a single year. In the market analysis, the current strategic approach of the company, which is the market-driven strategic approach, has been elaborated. The focus is different
strategic management tools such as SWOT analysis, Porter Five forces and VRIO analysis along
with some key insights and comprehensive results.
The result has shown that the company is still capable of facing the threats in the market a due to
the adaptations of pertinent strategic approach. Keeping the strategic flaws in the is, derived from
the results of the strategic analysis, the company management can consider the strategic approach such as Ad Hoc, unilateral, collaborative, administration, and social performance management. The right choice of the company is social performance management approach, which
can help the company to think with different perspectives.
The justification, selection process has been described. The best thing that the company management can do after these adaptations is to keep the customer at the center of the strategy. Social performance management is an effective roadmap for the company to keep its competitive
positions, and despite having the challenges and risks, sustain the business in different countries.
Derivation of several approaches to make the strategies is necessary for this company because of
the changing trends of the business. The success is quite triggered by the appropriate strategic
approach, and the management of Volkswagen is looking forward adapt it.
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Table of Contents
Application of Strategic Management tools on Volkswagen AG .................................................1
Abstract ......................................................................................................................................1
Abbreviations..............................................................................................................................4
Table of Figures..........................................................................................................................5
1. Introduction .........................................................................................................................6
1.1 Thesis Statement................................................................................................................6
1.2 Purpose of Study................................................................................................................7
1.3 Objectives..........................................................................................................................7
2. Environmental Analysis.......................................................................................................7
2.1 Company Background .......................................................................................................8
2.2 Market analysis..................................................................................................................8
2.3 Current Strategy Approach...............................................................................................10
3. Strategic Analysis of VW...................................................................................................13
3.1 SWOT analysis................................................................................................................13
3.1.1 Strengths...................................................................................................................13
3.1.2. Weaknesses..............................................................................................................13
3.1.3. Opportunities............................................................................................................14
3.1.4. Threats.....................................................................................................................15
3.1.5. SWOT-Matrix ..........................................................................................................15
3.2 Porters Five Forces..........................................................................................................17
3.2.1 Bargaining Power of Buyers......................................................................................17
3.2.2 Bargaining power of suppliers...................................................................................17
3.2.3. Threats of Substitute.................................................................................................18
3.2.4. Threats of New Entrants................................................................................. 


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