Business Communication

 
(b)
Verbal
This performance can be in the form of performance feedback regarding a recent
training provided to the employees regarding enhancing leadership skills. Once the training
of provided the employee can be called to have face-to-face communication in order to give
their feedback on the training program.
Written
This communication could be in the form of employee manuals and handbooks that
are created in order to educate or provide information to the employees associated with the
various policies, missions, values, rules and regulations that are essential to be followed by
the employees working inside an organization (Rentz et.al, 2011). Along, with a clear
statement of what might be the consequences in case employees fail to follow these rules and
regulations.
On-screen
The finance department can use this form of communication in the form of graphical
illustrations to present the financial performance of the company (Kernbach et.al, 2014).
Thus, informing the management as to what company have achieved and what areas are they
lacking and should work hard in order to achieve their objectives.
Multimedia
The human resource department can use a PowerPoint presentation to inform and
educate the new employees regarding the missions, values, and policies of the organization.
This would be helpful in aligning their personal goals with the organizational goals.
Business 4
Web-based
The marketing department of a company can establish a website, for a new product
that is being launched by the company. The website will be launched in order to generate
awareness among the people regarding the new product.
(c)
The different type of information is interrelated to one another. A simple illustration
of this relationship could be a decision of management to introduce a new product. The
management will verbally communicate to the R&D department to develop a new product.
After the development phase is complete the R&D department will present a detailed
description regarding the products fulfilling the requirements of the management. Now, in
order to market the product the management will communicate the product features to the
marketing department. Then the marketing department will develop a plan for the marketing
of the product, and present the product marketing plan in front of the management in the form
of multimedia and on-screen presentations. Finally after these phases are complete the
company might launch a new website for competent marketing of its product.
All these forms of information are helpful for the business, and enable the business to
make accurate decision based on the knowledge. It is immensely important that the
information collected in authentic and adequate as per the business requirements. A business
that does not adapt, develop, and grow will surely suffer huge losses (Robles, 2012).
However in order to develop and grow it is essential that a business collects essential
information through various mechanisms and make informed decisions. A business will not
be able to success until and unless it makes informed decisions. 
Business 5
(d)
Strategic decisions are the decisions that are taken by the highest level of management
such as the CEO, Directors or the Board of members (Newman, & Ober, 2012). They
determine the long term direction of the business. For this study we have selected retail
business offering various products and service to its customer. The strategic decision that is
taken by business includes:
1. Expanding of its customer base by entering new geographical markets, which would
include going overseas into the Asian markets, and reaching towards new distribution
channels
2. Having mergers with other big retailers in order to make the operations efficient for
the generation of huge profits for the business
(e)
The information that was used by the business for making these decisions included an
in-depth analysis of the Asian market and the preferences of its customers. It was important
to understand as to what sort of products are preferred by Asian consumers. Another
importance aspect was the distribution channel which the business would use for efficient
distribution of their products. Along, with that the company also gathered information
regarding the national retailers already operating in Asian markets for having a merger and
working together (Meredith, 2012). The company had to collect the information regarding the
culture and employee working environment for the merger to be successful.
(f)
The information was highly appropriate as it was collected from various
governmental, financial institutions, and other international retail companies working inside 
Business 6
the Asian market. The company conducted survey’s among the Asian population in order to
find out about their preferences. Along, with that the company conducted an in-depth
analysis of the financial performance of the retailer with whom the