Business Model Deconstruction

 MGMT20143

Business Model Deconstruction

WhiteHawk


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8/8/2019

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Executive Summary
The paper highlights the business model canvas of WhiteHawk using nine building blocks. This report has explained that there is a key interrelationship across nine building blocks. The nine-building blocks include customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure. Every successful business requires some critical success factors to achieve sustainable success in the market. The paper has identified some factors which might impact the success of the business model of an organization. The business model of WhiteHawk needs some changes. Therefore the paper provides some recommendations for the business model.













Table of Contents
Executive Summary	2
Introduction	4
Business Description and Industry overview of WhiteHawk	4
Deconstruction of the business model using the nine building blocks	4
Identifying the key interrelationship that exists across the nine building blocks	8
Identifying and discussing the critical success factors of the business	8
Evaluation of factors that might impact the success of the business model	9
The requirement of Changes and Recommendation for business model	9
Conclusion	9
Reference List	10











Introduction
This study is about business model destruction of WhiteHawk, Australia. It will provide a brief description of the organization along with the industry overview. It will evaluate the analysis of the business model canvas of WhiteHawk along with key interrelationship that exists across the nine building blocks. This paper will identify the success factors which contribute to business sustainability. These factors are presented in the business model and capture values for the target customers of the organization. There are several factors which might impact the business model. These factors will be discussed in this study. The recommendation section will highlight some changes which are needed to be made in the present business model of WhiteHawk. 
Business Description and Industry overview of WhiteHawk
WhiteHawk Australia is an internet-based cybersecurity market place. In this type of organization, customers can take advice on their cybersecurity needs (Bagheri & Movahed, 2016). The company started its journey in the year 2015. The location of the company is in Perth, Western Australia, Australia. The founders of the organizations are Kevin Goodale, Luis Cruz-Rivera, and Terry Roberts. The team members include the Chief Data Scientist, Sarah Messer and the CIO & Director of Product Development and Services, Antonio Crespo (WhiteHawk). It is a private company with having 11-50 employees. 
This company provides cybersecurity to its clients like business organization, educational institutions, and financial institutions. WhiteHawk is the first online Cyber Security Exchange (WhiteHawk). They help business organizations to understand cyber risk. They provide tailor-made and affordable solutions. WhiteHawk helps the organizations to be updated about cyber trends. WhiteHawk has $86.4K in estimated revenue annually. 
Deconstruction of the business model using the nine building blocks
According to Antikainen & Valkokari, (2016), the business model canvas is considered a daunting task for any new start-up. There are various aspects to consider when a new business is started. The concept of nine building blocks in business model was derived by Osterwalder &Pigneur. The nine-building blocks include customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure (Osterwalder & Pigneur, 2010). The deconstruction of the business model refers to the core level of business strategy maintenance. It also defines the process of creating an association. It delivers customer value. The followings description is the deconstruction of the business model of WhiteHawk using nine building blocks.
1.	Customer Segments
The customers are the target audience of WhiteHawk that they plan to offer value with their services. The customer segment of WhiteHawk is the business organization, educational institutions and financial institutions of Australia. They mainly target companies who need cybersecurity for data protection. The income level of the customer must be high.
2.	Value Propositions
WhiteHawk uses value proposition to explain how the customer segments value from their unique offer and differentiate their service from their competitors. WhiteHawk is an online cybersecurity provider. The customers need not any physical intervention for the service, therefore, this unique feature offers value to the customer segments.  
3.	Channels
WhiteHawk uses mainly digital channels for delivering the value propositi