The Final Reporting Of the Case Huawei Technologies Co Ltd Name Affiliation Date: CASE DEVELOPMENT: HUAWEI TECHNOLOGIES The brand recognition is the main issue, which has been streamlined by the management of the company. Lack of brand recognition has hit the company in the competitive international technology market. Possible solutions are described comprehensively. Based on the nature of the business and market, the management has to select the one specific solution for the specific problem. Thus, the cultural integration is selected to create stronger brand recognition. Furthermore, the cultural integration becomes the main strategy for the company to power up the brand strategy and become relevant to the local culture. In the implementation process, several factors, which are identified, are mentioned. These factors may create the impact, and therefore, the firm has to come up with some thoughtful considerations. Further, the case also depicts some risks that may emerge in the implementation process. Accordingly, Huawei will have to design some risk mitigation strategies to sustain the implementation process. In the end, some key recommendations are portrayed. The firm can align these recommendations with the strategy implementation process. Huawei, being a top or the largest technology giant, contains the ability to implement solutions successfully. CASE DEVELOPMENT: HUAWEI TECHNOLOGIES 3 Contents Introduction ................................................................................................................................4 Huawei Technologies Co Ltd ......................................................................................................4 Report Scope...............................................................................................................................4 Background.................................................................................................................................5 Research into Topic ....................................................................................................................5 Analysis......................................................................................................................................6 Issues or Problems...................................................................................................................6 Market Penetration........................................................................................................6 Brand Recognition ........................................................................................................6 Low Growth Rate..........................................................................................................7 Issue Requiring Attention............................................................................................................7 List of Solutions..........................................................................................................................7 Best Solution: Cultural Integration & Benefits ............................................................................9 Cost of Cultural Integration.......................................................................................................10 Time Scale & ROT ...................................................................................................................11 The risk that Prevent Implementation ........................................................................................11 Factors Affecting Implementation .............................................................................................12 Recommendations.....................................................................................................................13 Conclusion................................................................................................................................13 Timeline....................................................................................................................................14 References ................................................................................................................................15 CASE DEVELOPMENT: HUAWEI TECHNOLOGIES 4 The Final Reporting Of the Case Huawei Technologies Co Ltd Introduction Every business needs some changes with the time. The change is required in case of any business uncertainty and threat. Large and small organizations are facing different issues in the business process. These issues are creating the negative impact on the business sustainability. Huawei Technologies is a prominent Chinese technology or mobile communication company. This firm has expanded into different parts of the world successfully. The broad range of telecommunicating products has become alternatives for major brands in the international market. However, some issue
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