CHANGE MANAGEMENT IN POWER UTILITY FIRMS

 Running Head: CHANGE MANAGEMENT IN POWER UTILITY FIRMS 1
Change management as a Key Organizational Tool to Gain Competitive Edge in the Global
Market Place
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University
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CHANGE MANAGEMENT IN POWER UTILITY FIRMS 2
Abstract
Business environment is constantly changing due to advances in technology, global
financial crisis, shifting consumer tastes and preferences among other factors. Similarly there
have been drastic changes in the power utility industry due to technology changes that has
brought to the fore green energy, obsolete technology, pressure from activists for power utility
firms to produce green energy, rising fuel costs, aging workforce, financial crisis and increased
demand for energy worldwide to drive economies. Coupling of these factors has made the
energy market very competitive, and characterized by thin margins. Consequently, power utility
firms are seeking ways of surviving and enhancing their organic growth. One of the ways to do
so is by implementing changes in their business process and organization-wide operations.
Unfortunately, not all change initiatives yield intended results. Poor change implementation in
an organization may yield catastrophic outcomes which may leave an organization worse than its
earlier state. It is therefore prudent for an organization to effectively manage change in order to
enhance outcomes. This supposition has lead organizations across the world to develop change
management frameworks to facilitate their change management plans. This research study will
seek to establish whether power utility firms in Canada gain competitive advantage from sound
change management frameworks.
CHANGE MANAGEMENT IN POWER UTILITY FIRMS 3
Table of Contents
Abstract.........................................................................................................................................................2
1 Introduction..........................................................................................................................................5
1.1 Introduction...................................................................................................................................5
1.2 Background of Study ....................................................................................................................8
1.3 Problem Statement........................................................................................................................9
1.4 Objectives ...................................................................................................................................10
1.5 Research Questions.....................................................................................................................10
1.6 Rationale of Statement................................................................................................................10
1.7 Statement of Project Deliverable ................................................................................................11
2 Literature Review................................................................................................................................13
2.1 Introduction.................................................................................................................................13
2.2 Organizational Change and Change Management......................................................................13
2.3 Effective Change Models and Frameworks of Implementing Change .......................................21
2.4 Resistance to Change ..................................................................................................................24
2.5 Change Management in Power Utility Companies.....................................................................25
3 Research Methodology .......................................................................................................................27
3.1 Introduction.................................................................................................................................27
3.2 Research Design and Methods....................................................................................................27
3.3 Research Strategy........................................................................................................................29
3.4 Population ...................................................................................................................................30
3.5 Sampling Technique ...................................................................................................................31
3.6 Data Collection Methods and Instrumentation ...........................................................................32
3.7 Data Analysis.............................................................................................................