Change Management: The Coca Cola Company

 Change Management: The Coca Cola Company


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Introduction
Over the years, investors have established different businesses with the aim of making a profit. Some of the invented businesses specialize in manufacturing, processing and distributing of products and services to consumers. However, the business sector faces different challenges ranging from political, social to economic factors; an idea that affects the normal operations of the business.  It is evident that businesses operate in an unpredictable environment characterised with fluctuating market prices, change in consumer behaviour and stiff competition from rivalry organizations (Smither, 2006, p. 78). These factors have a significant impact on the daily operation of the organization thus affecting productivity and performance. In order to address these challenges facing the business industry, organizational managers have devised measures to stabilize the business environment both from the internal and external environments of the business. Introduction of change in the various stages of production, manufacturing and supply, is one of the most effective measures to deal with these challenges. Through the introduction, of change and viable intervention measures, an organization performance and productivity is enhanced thus promoting health competition in the business arena.
Change is an imperative ingredient in transforming organization’s mission and vision into reality. It is within the constructs of change management that a learning organization realizes its competitive advantage over its competitors. Organizations that effectively adapt to change are more stable, focused, goal oriented and objective compared to those organizations that fail to cope with emerging changes. Before a change plan can be implemented in any learning organization, the management team employs various diagnostic models to analyze, collect and interpret data concerning the situation in the organization.  Many organizations employ different diagnosis models in assessing their current operational echelon for effectiveness and competency in the business. According to Bissell (2008, p. 89) disparity in the application of diagnostic models; is as a result of differences in organizations working environment and type. Champoux (2011, p. 56) seconds this idea and argues that organizations that work in a stable environment are prone to dynamism compared to organic organizations; where the later organizations are relatively stable than the former.
  However, the main reason behind the use of diagnostic models is to provide management with a framework pattern of understanding, analysing and interpreting collected data to necessitate the implementation of changes and modifications in the process of production. Studies articulate that it is imperative for the management team to consider the type and working environment of the organization when making the decision about the appropriate diagnostic model. This is because wrong diagnostic model will provide incorrect information about the current situation in the organization thus worsening the situation further. On the other hand, identification of correct diagnostic model will enable the management established viable intervention measures to resolve organizational problems and needs. 
Organizational diagnostic model can be associated with medical diagnosis approach. Both models aim at establishing the root of the problem and advocate a path for the implementation of interventions. However, a contrast exist between the two models in the sense that organizational diagnostic model not only identify the cause of the problem but, also initiate changes for sustainable development of the organization.
The paper critically analyses Coca Cola Company change management using Weisbord Six-Box Model, provide a viable action plan and more importantly, provide suitable change plan recommendations.

Discussion
The Coca Cola Company is an American multinational corporation that is specialized in manufacturing, processing and marketing of non alcoholic beverages in the world. Since its inception in 1886, in Columbia, Georgia, by John Sith, the company has thrived and continued to expand in its operation. According to the recent report released by the World Bank, (2010) the company was ranked the leading in production of soft drinks in the world. In 2008, the company was also ranked the first corporation to achieve £1 billion target under the United Kingdom grocery Award. Over the years, the company has managed to develop and establish other outlets in more than 200 countries regional. The Coca Cola Company deals in a variety of non alcoholic brands such as water, tea, coffee, energy giving drinks and the flagship Coke brand, to name but a few. The company serves over 1.8 billion consumers daily and employs more than 140, 000 employees, distributed in the 200 territories worldwide. In the