Table of Contents 1. Executive Summary:.........................................................Error! Bookmark not defined. 2. List of potential different occupations..............................Error! Bookmark not defined. 3.. Conclusion........................................................................Error! Bookmark not defined. 4. References ......................................................................Error! Bookmark not defined.1 Consumer Behavior 3 Executive Summary The purpose of this report is to elaborate the factors which are considered by individuals before selecting an occupation. Choosing an occupation is indeed a major decision of everyone’s life and it does give a shape to where he would be heading in the course if time. The report begins with a list of various occupations which have been going since the human civilization started though it has indeed changed its form to a large extent. Amongst all the occupations mentioned, six are chosen which are quite different from each other and are quite prevalent in the society. After those different evaluation criteria which are used by the individual before selecting a job is made, and from all the possible factors, some important ones like income, job security, interest, skills, social status, risk and comfort are considered to be important. A decision matrix is prepared and three respondents are asked to give their ranking to the different criteria of evaluation. The findings of the matrix are discussed after that. The last part of the report explains how the factors like demographics and personality affect the decision making process when selecting a job. Interesting findings are shown throughout the report evidencing how different individuals are different from each other when it comes to making decisions about themselves. The report ends with a conclusion of the main findings in the report where in personality is given an important position as that is what affects how decisions are made about selection of an occupation. List of potential different occupations In the present era of globalisation, there is a vast amount of choice available for people to choose from and analysing what their skills and interests are plays an important role in selecting a career which they want to pursue. The youth can choose from a wide variety such as accounting, agricultural, finance, construction, creative, education, healthcare, medical science, IT, telecommunications, management, manufacturing, professional, repair and maintenance, sales and marketing, service related, technical, transport etc (Tieger, Paul D.; Barbara Barron-Tieger 1999). Consumer Behavior 4 The list of six different occupations amongst many is as follows: • Flight Attendants • Truck Drivers and Deliver Workers • Lawyers • Market Researchers • Actors • Police Officer Evaluative criteria or a list of factors that are considered by individuals before selecting a career: There are many factors which an individual thinks before deciding what career he wants to pursue. This obviously depends on persons and what his thought are and what kind of perceptions he holds towards life. Some individuals also think that they would not be able to handle instructions from other people and thus they take the option of being a sole proprietor and start up their own business. It also depends to an extent on how he has been brought up in his family and what has been the family scenario. The individual gives a thought on many factors before deciding a specific career which includes interests, natural skills and abilities, introversion and extroversion, goals and rewards, work attitudes, training and education, availability of jobs, priorities, growth opportunities, accessibility, level of comfort, prestige and respect offered, ease in changing to a different career or shifting of career, passion for the role selected, compassion, peer pressure and approval from home and parents, income, job security, ability to travel, ability to relocate, working hours, facilities available, variety, challenge or risk associated with the job, social status etc. Amongst this, the following are put in the matrix which is considered to be important for the selection of career by an individual. Income Job Security Interest Skills Challenges Social Status Risk Comfort Consumer Behavior 5 Flight Attendants 2 2 4 2 4 1 5 2 Drivers 2 4 5 5 5 1 3 2 Lawyers 5 5 5 3 5 5 2 5 Market Researchers 4 4 5 4 2 3 1 3 Actors 5 1 5 2 2 5 2 5 Police Officers 2 5 4 3 5 5 5 3 Income Job Security Interest Skills Challenges Social Status Risk Comfort Flight Attendants 3 3 5 3 5 2 5 3 Drivers 3 5 5 5 5 2 4 3 Lawyers 5 5 5 4 5 5 3 5 Market Researchers 5 5 5 5 3 4 2 4 Actors 5 2 5 3 3 5 3 5 Police Officers 3 5 5 4 5 5 5 4 Income Job Security Interest Skills Challenges Social Status Risk Comfort Flight Attendants 1 1 3 1 3 1 4 1 Drivers 1 3 4
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