Critically Analyse the Corporate Strategy of Apple Inc Leadership and Innovation

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Paper information
Topic: Critically Analyse the Corporate Strategy of Apple Inc Leadership and Innovation
Paper Type: Case Study
Word Count: (3270)
Pages: 13
Referencing Style: Harvard Style
Educational Level: Masters
Case Study: Critically Analyse the Corporate Strategy of Apple Inc Leadership and Innovation
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Abstract
The paper is about the Corporate Strategy of Apple Inc Leadership and Innovation. I have
selected Apple Company to work on, as it is a brand and it is very famous. Apple has one of the
major brand names within the technology business all over the world. Apple is focused to
improve latest products which will make the implementation of technology simple and additional
excellent. Apple presents simple use product to the hand of the customers. Its products are small,
light, and simple to carry around which make them additional aggressive. One of the important
things about Apple is diversification of product; Apple has a great number of product lines to
focus everybody in the world.
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Critically Analyse the Corporate Strategy of Apple Inc Leadership and Innovation
Introduction
Apple is focused to improve latest products which will make the implementation of
technology simple and additional excellent. Apple presents simple use product to the hand of the
customers. Its products are small, light, and simple to carry around which make them additional
aggressive. One of the important things about Apple is diversification of product; Apple has a
great number of product lines to focus everybody in the world. Apple is one of the healthiest and
established IT brands in the World, and has an extremely loyal set of enthusiastic consumers that
support the brand (Brad, 2005).
Discussion
The history of Apple, founded by Steve Jobs and Steve Wozniak on April 1, 1976, is one
of the legends of Silicon Valley. Both men made their first computer, the Apple I-in the garage
and managed to sell 200 copies with a small computer store on the corner (Michael, 2009). In
reality it is just a simple card with various electronic components but the first personal computer
was born. With this success, the two men embark on an even more ambitious project: the
computer for all. This will be an Apple II in 1977, adds colour, sound, video memory, all in a
plastic case. Apple has one of the major brand names within the technology business all over the
world, and 54% of their income is from overseas markets (Brad, 2005).
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Today, Apple is one of the most admired companies in the technology sector. The firm
has managed to create a place among the giants of the multimedia field, but also
commercial. Without going back entirely on "The Adventure of Apple" from 1976 to today, one
wonders how a company have succeeded in creating a new need. During this project we will
analyze this new term need, before devoting the largest part of our study to the field of marketing
the company and the various strategies put in place (Michael, 2009).
Apple‟s Strategy
Firstly, the specific existing strategy used by Apple Computer Inc. is the differentiation
strategy (Innovation and Creative strategy). According to Gustin, (2011), the differentiation
strategy is an integrated set of actions taken to produce goods or services at an acceptable cost
that customers perceive as being different in ways that are important to them. According to the
Apple case, Apple has using differentiation strategy create different and new product over it
competitors and gain the first mover advantages such as IPod. This enables to help Apple
increase its market share. The creative and innovation is not only use on product but also for
internal process and organizational as well (Michael, 2009).
Apple Inc. has established a great in depth planned administration process through
considerate of its organization's competitive atmosphere and understanding when to correctly
implement their plans. The mission, values, and objectives they have created is actually the
reason behind its strategic success which enable them to consider the organization's assets and
competencies as well as the external atmospheres competitive chances and pressures (O'Grady,
2008).
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Apple was built on innovation, giving products that were different and desirable. They
agree to take risks inherent in ensuing their vision, and but their maximum energy to improve
leadership products that rise the revenue margins they struggle for. Teamwork is crucial to
Apple's victory, for the job is too big that require cooperative between workers and difficult or
almost impossible to be done by one person (William, 2008). Workers are encouraged to
cooperate with all levels of controlling, to share ideas and recommendations to advance Apple's
effectiveness and excellence of life. The working environment is very creative to create
innovative work environment by supporting each other and share the successes and  


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