Haier’s Refrigerator Market Study in China

 Haier’s Refrigerator Market Study in China          
DESCRIPTION 
 Date of Bachelor’s Thesis     
Author[s] Degree Programme and Option 
Name of Bachelor Thesis  
Abstract  
The purpose of the thesis is to analyse and explain the market of Haier’s Refrigerator in China. The thesis will mainly concentrate on the foundation of Haier as a leading provider of refrigerator in Chinese market along with the strategy that the company has adopted to make a successful brand in the country from where it has originated.  
The paper will primarily analyse the market of China and the growth potential that Haier tapped to sell their products and become one of the giant in home market.  
In order to understand the potential, the paper will discuss the current market of China and evaluate growth potential as a leading refrigerator provider.  
Every product when it becomes a success depends upon certain policies and those policies are skilfully adapted after studying the growth potential of a market.  
Similarly with Haier, the organization has passed through several formulation and strategy which will be dealt explicitly in this thesis.  
Haier is not only an indigenous brand. Its acceptance in the global market is paramount. The paper will also provide a detailed analysis on the corporate strategy that the company has adopted to become a global brand.  
Bestowing on all the aforesaid criterions which will be dealt in this thesis, the paper will study the brand management and ethics which inculcates to make Haier as one of the leading refrigerator provider in Chinese market and even globally. Subject Heading, [keywords]  
Pages Language 
Remarks 
Tutor Employer of the Bachelor’s Thesis                 
Table of Contents Introduction ................................................................................................................................ 6 
Purpose of the Study .................................................................................................................. 8 
Limitations of the study ............................................................................................................. 8 
Presenting Target Company – Haier .......................................................................................... 9 
Company Background ........................................................................................................... 9 
Analysing Growth of Haier .................................................................................................. 11 
Prospects of Haier ................................................................................................................ 12 
Haier’s Market in China ........................................................................................................... 13 
Analysing Market of China .................................................................................................. 13 
Advantage of Haier in Chinese Market ............................................................................... 14 
Growth Analysis................................................................................................................... 14 
SWOT Analysis ....................................................................................................................... 15 
SWOT Analysis - Haier ....................................................................................................... 15 
Internal Strength............................................................................................................... 15 
Internal Weakness ............................................................................................................ 16 
External Opportunities ..................................................................................................... 16 
External Threats ............................................................................................................... 17 
PESTLE Analysis..................................................................................................................... 18 
Political Analysis ................................................................................................................. 18 
Social Analysis ..................................................................................................................... 18 
Cultural analysis................................................................................................................... 19 
Technological Analysis ........................................................................................................ 19 
Economic Analysis............................................................................................................... 20 
Legal Analysis ...................................................................................................................... 20 
Environmental A