Chapter 1: Introduction 1.1 Introduction The introduction of the dissertation covered the background of the research along with the statement of the problem to be studied. This chapter shed light over the research questions and aims behind the research. It also provided the rationale and significance of the research. Additionally, this section of the dissertation looked into the reliability, validity and ethical considerations associated with the research. 1.2 Outline of the Study Employees Evaluation is an important concept related to an effective workforce management. This study aimed to discuss the aspects of employees’ performance evaluation and its impact on employee development within McDonald's. The researcher has adopted systematic layouts for the study which aimed to develop an easy understanding about the ways and means of evaluating employee performance and its impact on the development and growth of employees within the organization. The study began with developing a literature review on the subject followed by the methodology that incorporated questionnaires and interview analysis for gauging the management practices related to the theme at McDonald's. The findings of the research are then discussed and useful recommendations are made at the end. 1.3 Background of the Research The responsibility of analyzing the process of management in relation to the objective to generate and make services and goods is on performance management. It does not matter if we 8 are talking about corporate of SME (Small & Medium Enterprise); the objective of the business to act upon in a productive manner is by keeping the managing operations. There are extensive difficulties in the manufacturing domain, complication process involved in planning and production of goods and services, the development, which is tracked by organizing and spreading the various lines of product, if relevant. A very important part in the operations management is success and competence in the production process; this means that time, cost and quality are extremely important for operational management (Donald Waters et al, 1999, 103- 108). This study is based on evaluating the effectiveness of performance management and evaluation in terms of its impact on employee productivity. A theoretical framework is provided for this research which was reinforced by the administration and discussions based on interviews and questionnaires. The key purpose was to evaluate the main mechanisms of employee evaluation programs for performance and its potential impact on the professional and personal development of the employees. 1.4 Aims and Objectives of Research Defining the aims and objectives of this study helped in directing the work to a specific approach and developing an understanding about the topics that should be particularly analyzed. The plan behind this project was to analyze those theories that was created and was accessible in the latest literature in relation to two major topics of Human Resource Management: Performance Evaluation and Motivation; and it was required to compare them along with the behaviour of the personnel who, in that environment, is the focus of the performance management practices. 9 The objectives mentioned in this research were based on the concept of SMART. According to Stephen Covey, goals provide a path for a career ladder and goals must be smart (Covey, 1989, 119). S= Specific M= Measurable A= Achievable R= Rational T= Time-bounded Many researchers investigated the implications of goal setting and developed varying contexts to help the employees realize its value and importance. The present study seemed: To evaluate what was Performance Evaluation and what activities were involved with evaluating employees at McDonald's. To examine if performance management affected the employee productivity at McDonald's. To assess up to what extent it could affect the performance and what were the approaches that are employed by McDonald’s to improve workers’ productivity and provided them scope for personal development and growth. 1.5 Problem Statement This research was based on finding ways in which Performance Evaluation programs of McDonald's caused an impact upon the employees’ personal and professional development. 10 1.6 Limitations The following factors acted as research limitations for this study: 1. Time constraints 2. Difficulties in accessing information 3. Researcher’s personal biasness 1.7 Ethical Considerations: Informed Consent and Confidentiality The potential harmful effects were known by the researcher, the method that was chosen to deal with these circumstances was taken only when the consultation with colleagues and other experts had taken place. The topic was made available by the researcher when the concerned authorities had given their complete consent with the required justifications. The research was made into an
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