Image Perception of Abu Dhabi Tourism

 Image Perception of Abu Dhabi Tourism
Destination for Tourists
Abstract
Along with the development of other industries in Abu Dhabi, Travel and Tourism industry
have also flourished to be a developed and well-established industry offering multiple
opportunities and services to the locals and tourists to enjoy variant features of tourism
destinations the region. This research is thus focused on image perception of the tourism
destinations of Abu Dhabi among the tourists. The aim is to identify the current perception that
the world have for Abu Dhabi in context of tourism. By the help of this the research can also
contribute in providing a ground for the improvement. This is a quantitative research in which
survey is conducted using questionnaires to gather data and then hypotheses are proved by
performing statistical calculations over the data collected. The findings of the paper elaborate
that Abu Dhabi has grown positive image and attractive perception among the tourists as a
perfect and attractive tourism destination whereas there are still some elements which if get
improved then the overall perception can become far more better. The details can be used by
the tourism industry and governmental authorities to make improvements and developments.
Introduction
The tourism industry is one of the corporate sector that is extensively beneficial for the
economy as well as for the other industries and the country also (Prayag & Hosany, 2014). The
unlimited benefits of high tourism rates are being discussed and mentioned in number of
researches and papers. The tourism in Abu Dhabi and other Middle Eastern Countries has been
flourished with the rapid development in the region since few decades (Martens & Reiser,
2017). Previously the region is only a dry desert that is not at all good for trade or tourism but
with the passage of time the perception about the region have altered and among other countries
and emirates in Middle East Abu Dhabi has grown to become one of the most preferable
tourism destination among the tourists all around the world (Gilboa et al, 2015). This paper is
focused on the identification of the perception that the tourists have for the Abu Dhabi as a
tourism destination (Kotsi, Pike, & Tossan, 2017).
Background Information
It is provided that the world is advancing rapidly and so the industries in different regions of
the world are growing and developing towards a successful position. In this regard the countries
in Middle East also have shown rapid development and this is mainly based on the oil and gas
industry of the region (Kotsi, Pike, & Tossan, 2017). But after the economies of these Middle
Eastern countries get affected negatively due to drastic fall in the prices of the oil and petroleum
products the governments started to focus on developing other industries as well (Avraham,
2015). In this regard one of the most important industry of Abu Dhabi is Travel and Tourism
and this has become evident when the perception of the world has changed which is predicted
by the increase in the number of people visiting as tourist to different places and destinations
in the Abu Dhabi (Martens & Reiser, 2017). Multiple studies provided analysis of the change
and developmental history of the travel and tourism industry in detail (Prayag & Hosany, 
2014). Whereas there are different researches which also contribute in the literature by
discussing that why travel and tourism is important for any country and how the travel and
tourism is benefiting the Abu Dhabi and other gulf countries in the Middle East (Avraham,
2015).
Purpose and Aim
The purpose of this research is that it will provide the analysis that how the tourists in the world
perceive about the Abu Dhabi and how favorable tourist destination is Abu Dhabi for them. In
this regard the core aim of this paper is to identify the imaginative perception of the Abu Dhabi
Tourism Destination among tourists. There are multiple researches done on the travel and
tourism in the region which are focusing on different aspects and factors. Some of them
providing the detailed history of the tourism and travel industry of Abu Dhabi and providing
the analysis of the current condition of the industry which is then contrasted to the previous
situation (Prayag & Hosany, 2014). Moreover discussions also provided that previously the
region is not developed and majority consider it as a dry and boring place to go. But now with
the passage of time when the region is developed and the location is invented and explored so
the government and the respective authorities have invested in these destinations (Martens &
Reiser, 2017). Many other destinations and man-made locations are also developed in the
region which are also reason of attraction of the tourists for Abu Dhabi (Kotsi, Pike, & Tossan,
2017). It is thus analyzed that the perception of the world about the Abu Dhabi as a tourism
destination has been change