Influence of Online Advertising on Buying Decision Making of the Customers

Influence of Online Advertising on Buying Decision Making of the Customers
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Table of Contents
1.0 Introduction.......................................................................................................................................3
2.0 Projective Objective..........................................................................................................................3
3.0 Project Scope ....................................................................................................................................3
4.0 Literature Review....................................................................................................................................3
4.1 Overview............................................................................................................................... 3
4.2 Conceptual Framework......................................................................................................... 4
4.3 Knowing advertisement patterns adopted by the organizations ........................................... 4
4.4 Identifying the products that are being displayed in the homepages of customers social
media account ............................................................................................................................. 5
4.5 Literature Gap ....................................................................................................................... 5
4.6 Summary............................................................................................................................... 6
5.0 Research Questions/Hypothesis..............................................................................................................6
5.1 Primary Question .................................................................................................................. 6
5.2 Secondary Questions............................................................................................................. 7
6.0 Research Design and Methodology ................................................................................. 7
6.1 Qualitative............................................................................................................................. 7
6.2 Quantitative........................................................................................................................... 7
7.0 Research Limitations ........................................................................................................................7
8.0 Time Schedule ..................................................................................................................................8
References.....................................................................................................................................................9
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1.0 Introduction
Through the present project the research scholar tries to undermine the factors that are important
in order to understand the aspects related to attract customers towards the organizations. In the
present world people are very much inclined towards online interactions. Therefore it is one of
the most influential and effective platforms to reach out the people and instantly. Through this
research the scholar tries to determine the impact of online advertising and its impact on the
buying decisions of the customers (Pepelyshev et al., 2016).
2.0 Projective Objective
The following research objectives have been formed in order to gather information about the
research work:
 To identify the patterns of advertisements adopted by the firms to meet the particular needs of the
customers
 To identify the category of products that are advertised on the homepages of the customer’s social
media account
3.0 Project Scope
Through the conduction of this project research the scholar tries to highlight the factors that are
related to influence the mindset of the potential customers towards a brand. Online advertising is
one of the most influential tools that is being used by the firms in order to influence a large
number of customers.
4.0 Literature Review
4.1 Overview
The entire section is going to focus on the effects that are done by the online advertisements. In
this context the section is going to focus on the advertisement patterns that are chosen by the
organization to have better kind of effects on the buying behaviors of a customer. Apart from this
what kind of products are being taken under consideration are going to be analyzed and which
target group they are focusing will also be discussed in this section. The research will develop an 
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idea where the involvement of the online advertisement will be illustrated in order to achieve
main objectives of the research (Liu and Mattila, 2017).
4.2 Conceptual Framework
Figure: 1. Conceptual Framework
(Source: Author)
4.3 Knowing advertisement patte 


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