Marketing Plan

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Paper: Assignment
Style: Harvard
Pages: 27
Sources: 10
Level: Mater
Marketing Plan
[Writer Name]
[Institute Name]
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Marketing Plan
Introduction
A marketing plan for new product is important for any business. Its aim is to increase the profits
of business. The strategic marketing strategy and marketing plan fit combined in that both are
important for the success of a consumer good company (Roman, 2004). Without a marketing
plan, corporations can become unsure in marketing attempts. The aim of the marketing plan is to
support consumer good company reach their goals of marketing. The marketing plan must be a
succinct, comprehensible, and carefully planned that serves as a direction through the marketing
plan (Kotler, 2008). It must concentrate on the aim of the marketing and the goal to perform that
aim.
Discussion
The purpose of marketing plan can appear clear, but through putting it up front and in writing,
the consumer good company will stay concentrated on its goal. Several consumer goods
companies consider their marketing strategy is about enhanced exposure, obtaining press, writing
cool ads, and the like. These are not aims; they are tools (Roman, 2004). The end outcome of any
of these is to enhance income. It is of little importance to have a plan if the company lacks either
the knowledge or the resources to use it. Because every plan should focus different exclusive
considerations, it is not logical to recognise every essential aspect at an important position.
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Mission
The philosophy of fast moving consumer good was to make an old world consumer good style
situation that attracted it high-end consumers and presented great consumer service (Robert,
2010). With its latest plan fast moving consumer good also prepares to give speciality in-house, 
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local, and international brands of beer to attract latest sort of consumers on various important
events.
Business Objectives/Goals
With respect to the complication facing fast moving consumer good, it must focus for an increase
sales income throughout the important events, make budget of marketing and enhance awareness
of consumers (Robert, 2010).
Marketing Audit
The fast moving consumer good is a normal product presenting fresh, prepared from scratch
menu items in a relaxed environment marking authentic English fare made from high-class, fresh
ingredients ready to request of customer (Robert, 2010). It presents modern fast moving
consumer good. Normally promotion with flyers and have daily specials. The target market is
teens and people in the area especially in different events.
SWOT Analysis
This SWOT analysis captures the important strengths and weaknesses within the fast moving
consumer good, and defines the opportunities and threats facing managers of fast moving
consumer good.
Strengths
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* Offerings of excellent and specialized service.
* Enthusiastic and well-trained staffs.
* Strong connection with corresponding service presenters.
Weaknesses
* The focus of a small position of the market that will restrict the possible extent of the
market.
* The problem of producing visibility and awareness of the good in time of events.
* The incapability to quickly scale to achieve large, unanticipated enhances in
requirement.
Opportunities
* A rising market of consumer goods that are outsourcing activities of event planning.
* Being one of the first service presenters focusing on this particular position.
* Comparatively low overhead.
Threats
* A fall in the market that could have a current impact on service presenters.
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* Future opposition from current service presenters competing in dissimilar but
complimentary market.
Assumption
The fast moving consumer goods have been a famous bar in the heart of UK (Kotler, 2008).
Currently fast moving consumer goods have observed a drop in its customers due to the increase
of consumers in the area. To successfully struggle with this latest danger, the objectives of fast
moving consumer good are to attract consumers especially in the times of special events and to
give excellent products than that of its latest opponents.
Target Market Segment Strategy
Over the last few years, the company has observed a failing style in sales. Much of this is due to
the addition of different brands in the region (Simon, 2008). Several consumers are taking
benefit of the production for varieties of fast moving consumer goods. The segmentation of
market is separated into the important target markets. The division demonstrates the variations in
marketing plan that will be applied to focus every particular market.
* Middle class, "white collar" people from the downtown area.
* Weekend and late nighter’s partiers.
Keys to Success
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To be successful The fast moving consumer good should:
* Apply a strong marketing and advertisement campaign to define the current customers
and the people of their latest image.
* Buy latest equipment of fast moving consumer go 


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