Observation Report

 
Title:  


Observation Report









Observation Site
This report relates to the observation held on Monday 26th March in a local grocery store at Burwood Rd in Melbourne, ‘Safeway’. The timing of the observation period was in the evening 
 
Figure 1 Source : (Swait 2000)
Log of customer behavior
Number and Type of Customer	Nature of customers	Customer Behavior	Customer Needs and Wants	Information on timing	Remarks
1. Middle Aged Lady	Friendly and Specific on what was required	Was friendly with the staff, did not take much time on purchasing the items 	Home Stuff purchased like vegetables, sauces etc	5:13pm	Possibly a regular visitor as she knew the way around comfortably
2. Sophisticated Working Man	Friendly and straight	Discussed with other customers about certain products	Juices, Milk and Stationary Items	5:27 pm	Probably stopped on his way back home from work to buy a couple of things that were not quite urgent