Operation Management

 Operation Management

Executive Summary:
Current report examines the operation administration process with the
assistance of item outline process from beginning to appropriation. The
report reveals insight into the foundation of “Benetton, H&M and Zara ", its
item outline, promoting procedure, execution administration, venture
arrangement and other related points of interest. The report reveals insight
into the extent of this business. The creator has clarified in detail the 
dispatch of item, creation costs, creation time, expenses, and store network
administration, advertising and execution examination.
Introduction:
Operation Management is a challenging solution for the current business
world. It is responsible for service and product and it depends upon the
environment of the society. Operation management provides the complete
understanding of the issues and techniques of the business. Operation
management encompasses of Operation Strategy of the organization,
Forecasting analysis and reports, innovation and improvement of the plan to
implement, supply chain methodology of the organization and quality
management. If any one of organization has all these criteria, it will leads to
definite growth and it must be a consistent and dynamic. For this case study
provide the complete assessment of each and every criterion in Operation
management.
Operation Strategy:
Benetton, H&M and Zara are the stores in the retail market of garments. Up
to date, trendy fashionable garments will be provided in a low cost price.
Benetton was come up in the market with bright colour fashion of casual
sweaters, that was designed by Benetton’s sister and it was very popular in 
Europe and it spread up across the world. Benetton group has 5000 stores
across world in 2005; it is around 120 countries. It manufactures 110
million garments in a year. The revenue of this group is 2 billion euro. They
are mainly concentrate on “Higher quality and durability” and but they are
compromising their “high fashion strategy”
Hennes & Mauritz (H&M) is established in Sweden in 1947; currently it sells
garments and cosmetics. All over the world, 1000 stores are in 20 countries.
The concept of this business is “fashion and quality at the best price”. In this
organization, more than 40,000 employees are working and the revenue
generation is around SEK 60,000 million and is the toppest business market
of Germany.
Zara is the first store open in Amancio Ortega Gaona around the year 1975.
It is mainly concentrate on “women’s pyjama manufacturing”. The focus on
this shop is for “Outlet for cancelled orders”. All over the world, 1300 stores
are in 39 countries. The turnover is 3 billion Euros. In the year of 2003, it
reached the stage of “world’s fastest growing volume garment retailer. In
the above organizations, they are very clearly concentrated in their market
strategy. They have an understandable operation strategy to improvise their
business and how to transform their business in the next level.
Comparison of the Operation Strategy of the organizations:
The operation strategy is nothing but clear understanding of the objective of
the performance and regulate with the set of values. Because no
organization is start with the plan or design. Like vision and mission, each
organization has to concentrate on operation strategy. It plays an important
role in the competitive business market. Each organization has unique
strategy to improvise their business.
Benetton : “Less high fashion; but higher quality and durability”
H&M : “Fashion and Quality at the best price”
Zara : “Women’s pyjamas manufacturer with the intended only
as an
Outlet for cancelled orders”
The design is the main criteria in the current industry of fashion world. Even
though the quality and cost is increased, the impact of designing factor
makes difference from organization to organization. Each organization’s
operation strategy plays an important role in making their own design of the
product. All the three organizations are highlighted their unique design in
the business market.
Comparisons of the Design strategy:
Benetton : 300 designers are in the organizations for designed the
Garments.
H&M : It recruited the “high-fashion designer”. The team of 50
patterns
Designers are working.
Zara : It follows the convention approach of designers. That is
the
Team of buyers, suppliers, designers, market specialist
are
Working for garment designing.
In the above three organizations have some amount of knowledge in
operation strategy. But compared to H&M and Zara, Benetton has the less in
design strategy. Because fashion design is the very key role in the garments
market. Change only is unchanged. Even though they are manufacturing the
sweaters, they can implement in the current designers strategies also.
Forecasting:
Fore casting is about “knowing of options” for the benefits of business using
strategy, methodolog