Qualitative research	2
Advantages	3
Disadvantages	3
Where it can be used	3
Quantitative research	4
Advantages	5
Disadvantages	5
Why did you choose	5
References	7

Qualitative research

Qualitative research methods produce descriptive dates in the widest sense, for example, spoken language, observable behaviour, as well as people's own written text. The study of qualitative research focuses on people's life experiences, emotions, sentiments, cultural phenomena and social movements. Qualitative researchers express sympathy and recognition to the individuals they study to comprehend the views of these persons or their spectators. This is an inductive study in which qualitative researchers develop concepts, understanding, and insights into data patterns rather than data gathering to assess bias assumptions, theories, or models. In the qualitative research, the goal of the inductive theorization process is to establish theory. Furthermore, the theory is supposed to be based on data from the data itself (Aspers & Corte, 2019). The researchers of the qualitative method observed the settings and the individual or group variables were therefore carefully examined. In the qualitative research, people's personal experiences as well as their daily skirmishes in society are studied. In this study, the concepts of suffering, pain, frustration, love and beauty have been learned, so in other studies, research methods will lose their essence. In the qualitative research, researchers analysed how people think and behave in their daily lives. The study was interpreted as naturalism, and the strategies employed by researchers are similar to people's behaviours in everyday life, often interacting with the others in an unobtrusive and natural way. Interviews are modelled afterward a normal discussion in a qualitative research interview, rather than formal question-and-answer exchange. The purpose of the qualitative research is to study things from different angles. In addition, the insights of teachers and students are as significant as others (Chesebro & Borisoff, 2016). This approach can be consistent with the world of experience. It ensures a close match between data and people views. 

The subject material may be assessed in extra detail. The research context can be mobile, also based upon incoming or accessible data. The qualitative research data based upon human experience as well as observation. The collected data has predictive quality. The qualitative research works within a flowing structure (Malina, Nørreklit & Selto, 2011). Data complexity can be included in the generated decisions. Creativity becomes the ideal quality in the qualitative research. There are few benefits to using the qualitative research methods and techniques. First, the qualitative research methods produce a rough description of the participants' perceptions, opinions, as well as experiences; also explain the proper meaning and importance of their behaviour (O'Byrne, 2007). For example, in language testing, Bachman (1998) showed in his research that qualitative research results provide a particularly profound relationship between the information processing and performance (Rahman, 2016). Secondly, few people believe that the qualitative research methods (interpretativeism) understand human experience in particular environment as a whole. 
In addition to the advantages, there are few limitations are obvious. Qualitative research methods sometimes ignore relative sensitivity and focus more on the experience and meaning. For example, the phenomenological methods attempt to explain, reveal, as well as to understand the experience of participants. Second, policy makers might have low credibility with the outcomes or results of the qualitative methods. On the other hand, stakeholders often apply quantitative research when investigating research (O'Byrne, 2007). In the practice of education in the United States, national and state policy maker’s effort to quantify the teachers as well as students performance, and in several social sciences, quantitative directions are mostly considered more. Additionally, pure qualitative research might ignore the social as well as cultural structure of variables studied (Rahman, 2016). Quality of data collected in the qualitative research is very particular. The data inflexibility is much difficult to evaluate and prove. The mining data gathered through the qualitative research may be very lengthy. The data generated by qualitative research is not accepted always. The impact of the researcher will have an adverse impact on the data collected. Through qualitative research, copying results may be very tough. Difficult decisions might require repeated qualitative study periods. 
Where it can be used

Researchers are interested in studying why people elect not to buy health insurance. The researcher wanted to understand the numerou 

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