RESEARCH PAPER ON APPLE

 Running Head: RESEARCH PAPER ON APPLE 1
Research paper on Apple
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RESEARCH PAPER ON APPLE 2
Abstract
This paper aims to conduct an in-depth analysis of the management framework of
Apple Inc. The fundamental objective is to understand the internal environment of the
multinational corporation. The researcher will endeavor to highlight the leadership style
exhibited by managers within the organization in order to manage a diverse workforce.
Emphasis will also be given on the company’s organizational structure that supports a free
flow of information in between the chain of commands. The researcher will also attempt to
analyze the culture and socialization process in the company thereby focusing on the human
resource management practices adopted by the managers in order to manage a culture diverse
workforce. The change management strategy will also be discussed as bringing change within
internal aspects has been the company’s forte. Lastly, discussions will be done regarding the
teamwork and decision making approach in the organization. 
RESEARCH PAPER ON APPLE 3
Table of Contents
1. Introduction ......................................................................Error! Bookmark not defined.
2. Company overview.............................................................................................................4
3. Company attributes.............................................................................................................4
4. Leadership strategy in Apple..............................................................................................4
5. Organizational structure in Apple.......................................................................................5
6. Culture and processes for socialization in Apple ...............................................................7
7. Human resource management practices in Apple ..............................................................8
8. Change management in Apple............................................................................................9
9. Teamwork and decision making in Apple........................................................................10
10. Conclusion ....................................................................................................................10
References................................................................................................................................12
RESEARCH PAPER ON APPLE 4
1. Company overview
Apple Inc, headquartered in California, US is primarily engaged in design,
development and sales of computer media and mobile communication devices (iPhone, iPad),
computer electronics (Mac book, Apple desktop) and portable music players (iPod). In
addition, the organization also sells several associative software, accessories and digital
contents of third parties. The organization is reputed for its applications and digital contents
through iTunes store, iBooks and App store. Apple Inc.’s products are sold all over the world
though online shopping platforms, brick and mortar stores as well as direct sales force
(Bloomberg, 2015a).
2. Company attributes
Apple Inc. operates in multiple industries but its main domain has been the computer
hardware and consumer electronics industry. The organization ranks five in the computer
hardware industry with a market share of 5.4% trailing behind market leader Lenovo, HP,
Acer and Asus (Bloomberg, 2015b). However, the company still stands ahead of its long time
competitor Samsung Electronics. Being headquartered in California, USA, the company has
expanded to almost all of Europe, the emerging economics (Brazil, Russia, India and China)
and is also predominant in Asia Pacific region. In the Smartphone segment, Apple Inc. ranks
second with a market share of 11.9% falling behind Samsung Electronics (Forbes, 2014).
Apple Inc. faces intense competition especially in the Smartphone segment from arch rivals
Samsung Electronics and Microsoft. Off late, Chinese Smartphone companies like Xiaomi
and Gionee has also shown extensive competitiveness to a company of the stature of Apple
Inc (Bloomberg, 2015b).
3. Leadership strategy in Apple
Apple Inc.’s magnanimous success till date has always been driven by the effective
leadership strategies emulated by the organizational leaders. The fundamental reason behind
the unprecedented success achieved by the company is the degree of innovation induced by
the leaders in everything that the company does. The leaders have always stressed upon the
need to think creative which is why they have constantly encouraged employees to come up
with new ideas and share them with colleagues and senior managers. Employees are provided
with the flexibility to conduct their own research which enables them to identify areas where
innovation can be induced (Charnan, 2008).
The managers in