Review of Different Research Methods The development of research methodology is carried out in accordance with the logic of scientific study. This approach involves a set of theoretical and empirical methods the combination of which makes it possible to study complex and multifunctional objects using reliable and valid techniques. The application of various methods gives the researcher an opportunity to study the problem comprehensively including its aspects and parameters. The purpose of this paper is to discuss the key features of main research methods used within qualitative and quantitative study designs. Qualitative Research Methods Qualitative research methods allow the investigator to collect and analyze detailed information about the subject of research (for instance, about inclinations, internal motives, values, preferences, and so on). They provide the researcher with a more comprehensive understanding of ongoing processes, contribute to the identification of patterns of behavior, and give an opportunity to determine the cause of the phenomenon or reaction (Sekaran and Bougie, 2016). Consequently, this category of methods is aimed at studying the widest possible range of opinions. The main characteristics of qualitative research are the collection of information in a free form and its focus on understanding and interpreting the data obtained so that the investigator can formulate hypotheses and productive ideas. It is crucial that no single universal method that can provide objective information. It is necessary to use comprehensive methodology that will include several complementary methods (Sekaran and Bougie, 2016). The expediency of a particular Your Last Name 4 methodology depends on the content of the problem under analysis, the degree of its development, and the resources available to the researcher. Observation Observation is one of the most commonly used methods. It implies a purposeful perception of the phenomenon due to which the researcher can receive factual evidence. During all observations, the researcher should have a protocol in which the main objects will be pre-selected (Sekaran and Bougie, 2016). The method of observation can be controlled and uncontrolled. In the first case, the researcher becomes a member of the group in which the observation is being conducted; in the second case, he or she is detached, conducts a hidden or selective observation. According to statistics, this method is often used since it is quite feasible, but it has a particular weakness related to the fact that the investigator conducts observation under the influence of personal characteristics (Sekaran and Bougie, 2016). The researcher can achieve objectivity by applying the method of triangulation to validate the findings. Survey The survey method is divided into several subcategories, which are conversation, interviews, and questionnaires. A conversation can be either a self-contained method or an additional one. It is used to receive an explanation when some indicator or factor was not clear enough (for example, during observation). The conversation is held in a free form based on the list of questions; the interviewee's answers are not recorded (Bryman, 2015). When interviewing, the researcher asks questions in a certain sequence and writes down the answers. An interview can be direct or indirect (for instance, over the phone) (Bryman, 2015). In a questionnaire method, the respondent Your Last Name 5 completes the list of open and close-ended questions in the presence of the investigator. Focus Group This method implies collecting information during a series of group discussions in the form close to conversation. During focus group, participants are immersed in an environment that motivates them to reflect and express their opinions on a particular topic. Participants need to justify their position so that the researcher can keep a record of the systematized argument (Bryman, 2015). Notably, in the course of such interaction, the group might exhibit a drastically different position regarding a problem that was not initially brought up for the discussion. However, a drawback of this form of research may be a distortion in the expression of the participants' real views. This can happen when the focus group boils down to the opinion or is guided by a leader. Delphi Method Delphi method is a technique that is not used often; however, it has a number of advantages. This technique is concluded to a survey of a group of experts in which they anonymously exchange opinions and form an agreed collective opinion. This method can be used in any settings when forecasting is necessary and when there is not enough information to make a decision (Bryman, 2015). In general, Delphi method is used during the formulation of the problem and the evaluation of various ways to solve it. The characteristic feature of this approach is anonymity of experts,
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