Strategic Plan: Domino’s Pizza

Company Overview
The selected company Domino’s Pizza is a US based international restaurant or fast
food chain. Domino’s Pizza as be defined a global franchise pizza delivery multinational
company that have operations in almost 70 countries. Domino’s Pizza is regarded as the
second huge pizza chain in the Unites States and has operations in different parts of the
world. Domino’s Pizza is the principally delivers pizza in the worldwide market and
functions a complex system of approximately above 7800 stores in the United States and
more than 1000 stores all around the world (Domino biz, n.d).
The company mainly operates with the help of its fully owned and franchise owned
stores in the United States, and at the same time, in the other market of the world. This has
allowed Domino’s Pizza to become a world leader in pizza delivery and has generated a loyal
customer base all around the world (Datamonitor, 2009). Domino’s Pizza functions in the
much prospective fast food industry that is constantly escalating at a fast pace not only in the
US, but in other international markets, as well. Companies like Domino’s in the fast food
industry mainly served food to patrons who order and pay at the counter and functions
without any waiter or waitress. For instance, companies like McDonalds, Pizza Hut, KFC,
etc., which are the direct competitors of Domino’s Pizza.  


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