Company Overview The selected company Domino’s Pizza is a US based international restaurant or fast food chain. Domino’s Pizza as be defined a global franchise pizza delivery multinational company that have operations in almost 70 countries. Domino’s Pizza is regarded as the second huge pizza chain in the Unites States and has operations in different parts of the world. Domino’s Pizza is the principally delivers pizza in the worldwide market and functions a complex system of approximately above 7800 stores in the United States and more than 1000 stores all around the world (Domino biz, n.d). The company mainly operates with the help of its fully owned and franchise owned stores in the United States, and at the same time, in the other market of the world. This has allowed Domino’s Pizza to become a world leader in pizza delivery and has generated a loyal customer base all around the world (Datamonitor, 2009). Domino’s Pizza functions in the much prospective fast food industry that is constantly escalating at a fast pace not only in the US, but in other international markets, as well. Companies like Domino’s in the fast food industry mainly served food to patrons who order and pay at the counter and functions without any waiter or waitress. For instance, companies like McDonalds, Pizza Hut, KFC, etc., which are the direct competitors of Domino’s Pizza.
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