SWOT Analysis of Better Business Bureau (BBB)

 Surname 1
Name
Professor’s Name
Course
Date
SWOT Analysis of Better Business Bureau (BBB)
As an organization, BBB has both its internal strengths and weaknesses. Moreover, this
company is affected by a variety of external forces as well. Therefore, it is vital to examine how
these internal and external factors will influence this company and to an extent identify the
specific steps of action to undertake to propel the organization to greater heights. The following
table summarizes the SWOT analysis of New York BBB Corporation. It must be noted that the
company bases its operations on three major pillars, namely: customer service, its core business
and charity/donor. These propel its service provisions to its customers.
Strengths
1) Its brand, which is widely recognized
by American customers and the foreign
market.
2) Presence of the company online, this
enables customers to make their
purchases and orders online.
3) The ownership form facilitates most of
its success.
4) Its consumer handling techniques
creates loyal clients.
Weaknesses
1) Its inability to withstand price competition
from well-established competitors.
2) It lacks of diversification and product
differentiation. The company operates
mostly in the United States where it is
majorly based. Local retailers acquired its
stores both in Europe and in the Middle
East including Australia.
3) Its supply chain is disorganized and
operates at very low optimal. 
Surname 2
4) Poor environmental awareness programs
record.
Opportunities
1) The company has greater prospects of
growth since customers are highly
willing to make online orders and
purchases. The company is among the
first to install online operation
programs for its customers hence
prospects of growth since they offer
this opportunity to a wide client base.
2) The growing popularity of privately or
store brands that are often owned by
private retailers.
3) The ever-increasing expenditure on
general consumer products and
services. BBB operates many retail
outlets and the revenue from the outlets
summed up contributes significantly to
the firm’s total revenue.
Threats
1) Intense competition from well-established
service providing companies operating in
the same line of business. The competitors
also keep diversifying.
2) Economic downturn resulting in the
decline of purchasing power, disposable
income and amount of credit accompanied
with high interest rates.
3) Ever increasing costs of operations
emanating from the costs of inputs to be
used in the process.
Current Trends
1) The constantly increasing attention of the government toward the environmental practices
and issues of companies and how they handle such issues. One should bear in mind that BBB 
Surname 3
Corporation already had trouble with watchdog because of its poor waste management
procedures.
2) The increasing popularity of online and internet business and willingness of majority of
clients and stakeholders to make their transactions online are a bust to business in the
contemporary world.
3) Another trend is the increasing number of people who are willing to buy privately owned
enterprises and stores.
4) The constant and consistent technological improvement in the management of business
operations where tasks are to a very small extent handled manually, most operations are
mechanized hence efficiency and effectiveness.
Internal analysis
Internal analysis involves a keen analysis of the major functions of the organization, its
abilities as compared to those of the competitors. In its efforts to achieve competitive edge and
marketability of its operations, BBB has decided to modernize its operations. These are
conducted in its efforts to encourage and support best market practices while celebrating being a
model given it is one among the few to initiate online transactions. BBB operates its internal
operations based on trust and this has enabled it earn accreditations, awards which not any other
company is eligible for in the United States. The internal cores and operations of BBB are much
in line with all its values alike. Concerning integrity issues, the organization operates in utmost
honesty and ethics in all its business activities. They treat the clients with integrity honoring their
promises and leaning from previous mistakes.
All its departments right from Sales & Marketing Finance & Accounting, Human
Resources Research & Development, Information Systems Management, and Production & 
Surname 4
Distribution departments. Modern equipment is installed in the entire departments as major
capital expenditures for the year. BBB has set very high standards and it upholds them in the
process of its operations in the market place, its departments are well established and well
coordinated with its stakeholders like the Council of Better Business Bureaus (CBBB) which is
the network of BBBs in the US and Canada. In line with the relationships b