The Impact of Internet Marketing on Business Management in Dubai

Abstract
Internet marketing is emerging as an integral part of business strategies in today’s
technologically advanced world and the business activities all over the world are influences with
the emergence of this modern marketing tool. This dissertation is aimed at exploring the patterns
of Dubai business organizations in adopting Internet Marketing. In this regards a quantitative
study is conducted among 200 firms of Dubai investigating them about the level that they have
reached in utilizing Internet Marketing and to have a look at the effects drawn on their product
development and pricing policy effecting from the consume 


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