the inspection of forces that play an important role in the overall business conduct of the Oman Fisheries Company (OMC)

 Executive Summary
The purpose of this report is to elucidate the inspection of forces that play an important role in the overall business conduct of the Oman Fisheries Company (OMC). The report begins with a brief introduction of the topic and moves to the background information of the Oman Fisheries Company (OMC). As the name suggests, the Oman Fisheries Company (OMC) is a growing brand name in Oman as the company aspires to deliver high quality fish products in both local as well as international markets. The next part of the report highlights the industry information related to Fishing in Oman. It was seen that fishing offers a great potential for the country and it promises great in the future as it offers tremendous opportunities for investors to promote Fish Farming in Oman. Setting up of hatcheries in the economy of Oman would take the fishing industry to a different and advanced level which would be a certain boom for the economy.
The next parts of the report narrows down to key areas which are potential sources of conflicts for the Oman Fisheries Company (OMC). They have been identified as Technology, knowledge management issues in the company and that of catering to a wide spectrum of people at different times of the year. The problem of managing the resources in order to supply as per the requirements of the various clients has been further elaborated in the given report. The solutions to the problem have been given as setting up of a dedicated business unit to take care of the local needs of fresh fish, ways to transport fish regularly throughout the year to US Market and that of making provisions to attract investors to set up Fish Farming in Oman. The report ends with a brief conclusion which ties the contents of the report together.
Table of Contents



Introduction	3
Company Background	4
Industry Information	5
Areas of Attention for the Company	5
Analysis of the main problem	6
Measures of Performance	8
Alternatives	8
Feasibility of the options and Implementation tactics	9
Recommendations	10
Conclusion	10
References	11


Introduction
Management challenges are inherent in any business; this report identifies the case of Oman Fisheries Company (OMC) as a business unit and examines the scope of the activities that are being primarily performed by the company. Oman Fisheries Company in Arab (South West Asia) is a well known brand and has expertise in providing high quality fish products in both domestic and international markets. The company’s mission to provide health and high quality fish products to consumers across the globe and hence become a globally known business unit, It then details the possible problems that are a cause of concern for the company and feasible recommendations have been provided for the same. Dealing with management issues and confrontations require improvisation and ability to foresee future so that the company is ready to face any possible scenarios that might occur. This particular report focuses on the business activities of Oman Fisheries Company (OMC) as a general discussion and also provides the overview of the fishing industry and its prospects in the country of Oman. It then details the issue and problems that the company is facing in its day to day operations and daily affairs. The major issues that were identified is related to the use of the technology for the operations, providing accurate know how of the technology that is deployed to the fishermen which are potentially unskilled and uneducated and thus patience and coordination of the senior management is required, Finally, there is a problem of sorting out the orders from different parts of the world at different time periods of the year to which the company Oman Fisheries Company (OMC) is required to cater to in order to remain competitive in the market place relative to its counter parts (Zou 2009).
The major issue to which this reports provides a solution to, is that of Season availability issues and matching it to the needs of the various markets (Local Markets, International Markets). The later part of the report addresses the possible solutions that the company Oman Fisheries Company (OMC) can utilize in order to solve the given problem. It has been expained that the Oman Fisheries Company (OMC) needs to identify their possible target markets and break down the same to monthly targets. This would enable them to focus on the issues of a given geographical area in a particular period of a year. Creating a priority list would help the Oman Fisheries Company (OMC) to deliver quality to the external customers which would ultimately lead to a good brand image of the company which is crucial for obtaining a possible source of competitive advantage in the given dynamic contemporary business environment (DIANE 1994).
Company Background
Oman Fisheries Company in Arab (South West Asia) is a well known brand and has expertise in providing high quality fish products in both domestic and i